Design at Wenzhou-Kean University

Turn your creative ideas into visual communication, innovative products or inspiring interior spaces. Wenzhou-Kean University offers three English-taught design pathways built around studio practice, technology, professional feedback and an international creative community.

Choose Graphic Design, Industrial Design or Interior Design and build a professional portfolio while learning how strong design can communicate, solve problems and improve everyday experiences. Successful graduates receive bachelor’s degrees from both Wenzhou-Kean University and Kean University in the United States.

Create design for a changing world

Modern designers work across physical and digital environments. They need creativity, technical skill, research ability and an understanding of the people who will use what they create.

WKU combines an American design curriculum with small classes and project-based learning. You will develop ideas through experimentation, critique and revision, then learn to present your work with the confidence expected in professional design practice.

Choose the design pathway that fits you

Graphic Design — Bachelor of Fine Arts

Learn how visual communication can shape brands, information and digital experiences. The curriculum moves beyond traditional graphics into areas such as brand strategy, typography, motion graphics, advanced digital design, interface design and user experience.

Graphic Design is a Zhejiang Provincial First-Class Undergraduate Program with U.S. NASAD accreditation. Students can prepare for careers in branding, cultural media, visual communication, digital content, UI/UX, interaction design, design research, education and curation.

Industrial Design — Bachelor of Industrial Design

Design products that combine usefulness, aesthetics, technology and social responsibility. The program follows IDSA educational standards and places strong emphasis on sustainable design, innovation and developing products for real users.

Core study includes design delineation, production methods, 3D modelling and CAD, model design, furniture design and sustainable design. Career directions include consumer electronics, home appliances, furniture, medical equipment, new-energy vehicles, product design, user experience and design engineering.

Interior Design — Bachelor of Fine Arts

Learn to shape interior environments from the first concept through design development and construction documentation. The program follows CIDA standards and combines spatial planning with sustainability, materials, lighting, digital representation and the experience of people using a space.

The studio curriculum covers materials and finishes, the built environment, construction documents, architectural lighting, furniture design and professional business practice. Graduates can move into interior and residential design, architectural decoration, space planning, design consulting, project management or related product and architectural fields.

Build your portfolio through studio learning

Studio courses give you the time and guidance to turn research and early ideas into resolved design work. You will present projects, receive feedback from faculty and visiting professionals, and improve both your creative process and the way you communicate design decisions.

Each pathway includes portfolio development so that you graduate with a focused body of work for employment or postgraduate applications. Professional lectures, workshops, reviews, competitions and industry-connected projects add further opportunities to test your skills.

Use specialist design facilities

The Michael Graves College of Architecture and Design is based in GHK Hall, a dedicated building of more than 15,000 square metres. Facilities support both digital and hands-on creation.

Depending on your pathway, you can work in design studios, iMac laboratories, screen-printing and photography studios, 3D model and materials workshops, processing spaces and pin-up rooms. These resources help students move from sketches and digital concepts to prototypes, models and presentation-ready work.

Develop an international creative perspective

All courses are taught in English, and students learn from a globally recruited faculty. International workshops, industry guests and European travel-learning opportunities expose students to different creative cultures and professional approaches.

Design graduates have continued to leading institutions including Parsons School of Design, the Royal College of Art, University of the Arts London, Pratt Institute and Savannah College of Art and Design, while others begin creative careers across media, technology, products and the built environment.

Degree and study structure

Duration: Four years of full-time undergraduate study.

Teaching language: English.

Graphic Design award: Bachelor of Fine Arts.

Industrial Design award: Bachelor of Industrial Design.

Interior Design award: Bachelor of Fine Arts.

Dual degrees: Students who successfully satisfy all graduation requirements receive bachelor’s degrees from both Wenzhou-Kean University and Kean University.

Portfolio requirement

Design applicants need a portfolio containing a minimum of 10 and a maximum of 12 individual pieces of original creative work. The selection should demonstrate creative thinking, basic design ability and drawing skills through a variety of media and subjects.

The portfolio is reviewed for visualisation, visual form, technical ability, creativity, presentation and professionalism. An essay or application questions are also required. Asia Pathway will help you select, organise and present your strongest work.

International admission requirements

Applicants must be non-Chinese citizens holding a foreign passport and must have completed high school before enrolment. Students who are still finishing high school may apply with a pre-graduation certificate.

Asia Pathway will check your academic eligibility and portfolio readiness before submission.

English-language requirements

International applicants whose first language is not English normally need a minimum TOEFL iBT score of 79, TOEFL paper-based score of 550, IELTS score of 6.0 or Duolingo English Test score of 105.

Scholarships for international students

Strong applicants can compete for a freshman scholarship worth 30% or 60% of annual tuition. Awards can be renewed each year across the four-year program, subject to WKU’s annual review. Asia Pathway will help you identify the strongest qualifying academic or English-language result to support your scholarship application.

Who this program is for

Visual storytellers: Students interested in branding, typography, motion, digital media, interfaces and visual communication.

Product innovators: Students who want to combine creativity, engineering awareness and user needs to develop physical products.

Spatial designers: Students drawn to interiors, materials, lighting, furniture and the experience of built environments.

Portfolio-focused creatives: Students who want intensive studio experience and a professional body of work for employment or postgraduate study.

Apply with Asia Pathway

Asia Pathway will help you compare the three design pathways, assess your portfolio and connect your creative strengths with realistic study and career goals. We will review your eligibility, select and organise your strongest work, check your essay and English evidence, and prepare your scholarship submission.

Contact Asia Pathway to begin building your design application for Wenzhou-Kean University.