Master of Management (Marketing) at ICL Graduate Business School

Become a marketing leader equipped for a data-rich, AI-enabled business environment. The Master of Management with specialisation in Marketing at ICL Graduate Business School combines advanced leadership and management study with marketing strategy, analytics, consumer behaviour and emerging technology.

Move beyond campaign execution and learn to shape organisation-wide growth. Students learn to evaluate complex markets, translate data into actionable insight and design strategic marketing initiatives for diverse audiences and organisational contexts.

Why choose Master of Management - Marketing?

• Complete an NZQF Level 9 master’s qualification with a focused marketing specialisation.
• Study advanced marketing strategy, analytics and digital consumer behaviour.
• Examine how AI-enabled marketing tools can support transformation and decision-making.
• Strengthen leadership, business transformation and research capabilities.
• Complete a substantial 60-credit applied project linked to a real organisational issue.
• Prepare for marketing leadership opportunities across multiple industries.

Program at a glance

• Qualification: Master of Management - Marketing
• NZQF level: Level 9
• Credits: 180
• Duration: 12 months
• Study structure: Three 16-week trimesters, excluding holidays
• Academic structure: Eight 15-credit papers and a 60-credit applied project
• Location: ICL Education Centre, Auckland CBD
• Delivery: Face-to-face study; students are required to bring their own suitable device
• English requirement: Academic IELTS 6.5 overall with no band below 6.0, or an NZQA-recognised equivalent

Marketing leadership for the digital age

Modern marketing leaders must connect customer understanding with business strategy, technology and measurable performance. This programme develops the ability to assess changing market environments, interpret data and communicate strategic recommendations to decision-makers.

Specialist papers examine contemporary marketing, AI-enabled tools and consumer behaviour in the digital marketplace. Management, leadership and business transformation papers broaden the perspective needed to turn marketing insight into sustainable organisational action.

What you will study

• 8230 Organisational Behaviour, Leadership and Change - 15 credits
• 8281 Business Professionalism - 15 credits
• 8260 Business Transformation - 15 credits
• 8241 Marketing in the 21st Century - 15 credits
• 8242 AI in Marketing: Trends, Tools and Transformation - 15 credits
• 8245 Consumer Behaviours in the Digital Marketplace - 15 credits
• 8542 Research Methods - 15 credits
• 9230 Contemporary Leadership and Management - 15 credits
• 9537 Applied Project - 60 credits

Skills you can develop

• Strategic and data-driven marketing planning
• Marketing analytics and insight communication
• Digital consumer behaviour analysis
• AI-enabled marketing tools and transformation
• Leadership and organisational change
• Applied business research

Entry requirements

Applicants should normally meet one of the following academic or professional pathways:

• An original bachelor’s degree or Graduate Diploma in a business-related subject from a recognised institution, supported by full academic transcripts.
• Evidence of relevant skills and knowledge gained through appropriate professional or work experience in business studies or a related area may also be considered.
• Applicants with an undergraduate degree in another discipline may be considered when supported by relevant professional skills and knowledge.

A personal statement explaining your reasons for studying the programme is strongly recommended. ICL assesses applications individually and may request further academic or professional evidence.

English-language requirements

International applicants normally require Academic IELTS 6.5 overall, with no individual band below 6.0, achieved in one examination within the accepted validity period. An equivalent English-language result recognised by NZQA may also be accepted.

Asia Pathway can help you review your English evidence and determine whether an alternative recognised test or pathway may be appropriate before application.

Tuition and additional fees

• Tuition planning figure: approximately USD 24,300 for the complete three-semester programme.
• Per-semester tuition display: approximately USD 8,100.
• Official fees are invoiced in New Zealand dollars and should be reconfirmed before enrolment.
• Additional enrolment and course-material charges apply.

The USD amount is presented as a practical planning estimate. Exchange rates, ancillary charges and payment schedules can change, so Asia Pathway will confirm the current official fee statement before you commit to enrolment.

Career directions

The programme develops advanced management and specialist capabilities relevant to roles such as:

• Marketing Manager
• Digital Marketing Manager
• Brand Manager
• Marketing or Data Analyst
• Customer Insights Analyst
• Product Marketing Manager
• Marketing Automation Specialist
• Market Research Analyst
• Advertising and Campaign Manager
• Growth Marketing Manager
• CRM Manager
• Content Marketing Manager or Social Media Strategist

Career progression depends on each student’s prior qualifications, professional experience and the requirements of individual employers. Completion of the programme does not guarantee employment, professional registration or immigration outcomes.

Study in central Auckland

ICL Education Centre is located on Lorne Street in Auckland CBD, close to public transport, libraries, cultural institutions and the city’s commercial districts. Students can develop advanced professional knowledge in one of New Zealand’s most internationally connected urban environments.

Plan your application with Asia Pathway

Asia Pathway can help you compare specialisations, review academic and English-language eligibility, organise application documents and understand the study plan and fee schedule before you apply.

Contact Asia Pathway for a personalised course recommendation, eligibility review and current fee confirmation.