Master's in Advertising and Public Relations at CKU

Build your future in the global communications industry with tuition of approximately USD 2,600 per semester. International freshmen receive a USD 1,000 first-semester scholarship, and eligible students can receive scholarships of up to 80% from the second semester based on TOPIK achievement. You also benefit from 300 hours of free Korean-language classes and university housing for only USD 850 per six months, excluding meals. Contact us for current scholarship and admission guidance.

This two-year English-track master's explores advertising and public relations in a fast-changing media and communication environment, combining advanced academic study with a practical understanding of real industry work.

You will examine advertising culture, professional practice, and the relationship, similarities, and differences between advertising and public relations. The program develops the ability to understand changing communication needs, respond to social trends, and approach industry challenges with practical and informed judgement.

Graduates are prepared to pursue advanced professional and leadership opportunities across advertising, public relations, organizational communication, and related communication industries.

Studying in South Korea adds international market awareness, Korean-language ability, and cross-cultural communication experience to your profile. The planned March 2027 intake is subject to final confirmation and generally expects around 70% final marks, completion of the previous degree within the last 10 years, and IELTS 6.0 guidance for applicants from Bangladesh, Pakistan, Uzbekistan, India, and other countries.